Description
Diet Starts Monday is a laboratory for the projects that were imagined between friends but never found an outlet. It’s for wild ideas. The ventures that could never be done. The project’s popular opinion wasn’t ready for. Brands are too often tied down by conventional needs, demands of the market, the obligation to cover overhead, the satisfaction of the regular customer. Diet Starts Monday does not have these imperatives. It is only for the risks, only big ideas. These are the projects too crazy to try, the line drawn between fantasy and reality. That’s the line the brand walks, never setting foot on either side, finding a space in between. Take flight in the airy and cool PUMA x DSM Wings Short Sleeve T-Shirt. Easy, breezy, and snazzy, this T-shirt is crafted from sea island or pima cotton. Breathe in the comfort of this all-natural fabric T-shirt that pairs well with any bottom wear and kicks. 100% cotton jersey. Imported.
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